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martes, septiembre 18, 2007 Escrito PorAdam J. Segala las01:54 PM | Comentar | Imprimir | Enviar a Correo Adweek asks this week whether Univision and Telemundo will see an increase in ad spending during the 2008 presidential election.
I gave the trade publication my thoughts on the connection between the presidential candidates debate and the effort to attract campaign dollars: "It's an effort that can directly lead to increased political spending. If a candidate comes on your network and they see the value, they're going to be more likely to invest in Spanish TV advertising." But there is no solid answer to this question at this point, especially since we're months ago from the first primary contests. Sure, record funds will be poured in general-market TV ads in battleground states this election. But it's unclear whether the candidates, parties and interest groups will put more money into the Spanish-language medium than in the past. Many factors could cause the spend to increase or possibly even decrease from 2004. But the biggest factor might be: how important will the Hispanic vote be to the major candidates. In a close election, like the ones in '00 and '04, it's likely more money will be spent battling for the Hispanic vote. But it's just too early to say definitively at this point.
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